Business goals & objectives

Dharti Commodities is aiming to cross USD 1 billion annual turnover by 2020. Target turnover for the distribution business of Branded Products for 2015 in USD 15 million Target turnover for the Commodity Trading unit for 2015 in USD 200 million

Strategic Roadmap

Departure Point
2014

  • Year of Birth
  • Assemble the Core Team
     
  • Establish Banking Channels
     
  • Create a working platform
     
  • Trade from Day One!
     
  • Conceptualize the brand – 'Dharti'

Horizontal Growth
2015-2016

  • Partner with international brands
  • Launch products under own brand – 'Dharti'
  • Create a reliable Supplier-Base
     
  • Create a Portfolio of regular Customers
  • Enter long-term contracts and MOUs
     
  • Lease/Purchase assets

Vertical Growth
2017-2018

  • Leverage brand power
  • Regional expansion
     
  • Synchronize processes
     
  • Achieve Functional Excellence
     
  • Improve Profitability
     
  • Create shared service centers

Sustainable Growth
2018 - ...

  • Stay ahead of average market growth
  • Develop a dedicated market research team
  • Bring young blood to the organization
  • Continuously innovate
     
  • Set new standards of business practices for the industry!
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